Belkin Digital Screen

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belkin screen
A development permit application has been received for the installation of an exterior LED screen adjacent to the front entrance of the Morris and Helen Belkin Art Gallery to display works from the gallery's Digital Art Program.

Development Permit

DP21007

Location

Morris and Helen Belkin Art Gallery, 1825 Main Mall

Proponents

Morris and Helen Belkin Art Gallery

Feedback and Responses

The following responses have been provided by the applicant to feedback received during the online comment period:

Great idea!!! Good utilization of the space and viewable from outside makes it easy to access.

Thank you for your feedback. We are grateful that our efforts to make the digital art in our collections and exhibitions more accessible to viewers on campus are evident in our proposal, and that you support the potential for creating a space on campus for art.

I love that campus is a beautiful place to walk that’s mostly screen-free - especially along Main Mall. We get outside to purposely be off of screens, away from screens & digital media. It’s so great that the main pedestrian walkway has other anchors - like the Reconciliation Pole and rose garden - that are not flashing, lit screens. Is there another place on campus - like in The Nest, that might be a more appropriate place? Or near the university entrance, where there are already screens? Even near the bookstore would be more central and catch more people. Or, could there be signage for clicking a QR code so people who want to can use their phones to access digital art?

Thank you for your feedback. We appreciate your taking the time to share your thoughts. In considering the position of the screen, we focused on the potential for the LED screen to encourage viewers to relax in the outdoors while enjoying works of art. The screen makes the area around our Gallery a more porous experience, connecting the free exhibitions we provide to the community with the immediate access of the artworks on the screen, as well as create a teaching space for faculty and students of all disciplines. The screen is not expected to interfere with the south to north sightlines along Main Mall, and is intended for a human scale viewing relationship, placed at a low height close to the Gallery entrance. We currently use QR codes on our Outdoor Art collection signage to direct viewers to enhanced information on our website. The intention for the screen is to present work designed by the artist to be presented at scale, and to be viewable by more than one person at a time.

This is a timely project! I give my support to seeing it come to fruition as soon as possible.

Thank you for your support. We also are excited by the timing of the project, as we increasingly include works of digital art in our Permanent Collection. We expect that - as social distancing will remain in some form in future - that the screen will provide opportunities for safe and comfortable art viewing both inside and outside of the Gallery.

This screen will be an enormous eyesore in a very prominent position. I would support such as screen for a temporary art exhibition, but not as a permanent feature of Main Mall. Especially (but not only) during the winter months, the blinding light of the screen will detract from the experience of walking down the Mall and enjoying the view of the mountains and water while walking north from Robert Wyman Plaza.

Thank you for your feedback. We appreciate your taking the time to share your thoughts. In considering the position of the screen, we focused on the potential for the LED screen to encourage viewers to relax in the outdoors while enjoying works of art. The screen makes the area around our Gallery a more porous experience, connecting the free exhibitions we provide to the community with the immediate access of the artworks on the screen, as well as create a teaching space for faculty and students of all disciplines. The screen is not expected to interfere with the south to north sightlines along Main Mall, and is intended for a human scale viewing relationship, placed at a low height close to the Gallery entrance. The screen gives us the capacity to adjust the brightness and saturation of the image, and we will take the changing daylight and nightfall conditions into consideration in our execution of the project.

Attachments

Contact

Karen Russell

Manager, Development Services
(604) 822-1586

Timeline

March 17, 2021
Development Permit Application
March 17, 2021

Development Permit Application

A development permit application is received on March 17, 2021.

March 25, 2021
Development Review Committee
March 25, 2021

Development Review Committee

The application is reviewed by the UBC Development Review Committee on March 25, 2021.

April 23, 2021
Public Comment Period
April 23, 2021

Public Comment Period

The public is invited to provide feedback on the project from April 9 to 23, 2021.

May 5, 2021
Development Permit Issuance
May 5, 2021

Development Permit Issuance

A development permit is issued for this project on May 5, 2021.